Promote Your Business Whenever You Communicate
You have business cards, but you also put out a lot of other documents in the course of doing business. Check these to make sure you’re using their promotional possibilities to full advantage.
Is your business name, logo, contact information (including web address), and slogan present on all your correspondence? Any document that you send out (whether electronic or printed) should have a letterhead with all of your company information.
Turn Your Vehicle Into a Mobile Billboard With a Vehicle Wrap
Mobile business promotion isn’t just for white delivery vans. Many vehicles have the name and phone number of a business decorating one of the windows or doors. Think of all the people who see your vehicle when you’re driving around — especially if you live in a place where people often get stuck in traffic!
Modern vehicle wrap advertising consists of applying removable “stickers” containing your business logo and information. Wraps are digitally printed onto a specially-applied media and will not harm the vehicle paint job.
According to the Outdoor Advertising Association of America, depending on your locale and population size a single vehicle wrap can generate 30,000 to 70,000 views per day, making it one of the most inexpensive ways to promote your business.
And if you want to go all out, there’s nothing like a special paint job for eye-catching advertising.
Use Social Media to Promote Your Business
Facebook, Twitter, and YouTube are great ways to promote your business through social media.A good example of how this can be effective was illustrated to me recently when we had a power outage that affected some areas of our community. One of the local restaurants posted on Facebook that they had power and were open for business and within an hour they were packed with customers.
To get started with social media, create a social media plan. If you are skilled at taking video (or know someone who is) you can record video promotions of your products or services and post them on YouTube.
Promote Your Business by Blogging and Writing Articles
When you’re thinking of how to promote your business, don’t forget about writing articles.Well-written articles can provide free advertising and build positive word-of-mouth. If you’re a realtor, for instance, you could write a piece on preparing your home to be shown. If you’re a website designer, you might write a piece about assessing website usability.
The more specific your topic the better. Write a short biographical note, or “blurb” about you and your business to go with the article. Then send it out!
Where? As the goal is to promote your business, ideally you’d like it to appear in a publication that your target market will be reading.
Use Press Releases for Business Promotion
Sending out press releases is another great way to get some free business promotion.The caveat to using press releases as a business promotion tool is that your press release has to actually contain information that is newsworthy and be engaging enough to get people’s interest.
Has your business recently expanded? Do you have a new product? Have you been involved in some promotional activity such as sponsoring a charity event? Have you or your company recently won an award? All of these are examples of “news” that you can capitalize on to get some free promotion for your business.
Press releases can be published online or in print.